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      <image:caption>Imagine Description: Nedret is presenting at Mad*Pow’s annual Health Experience Design Conference, in April of 2022.</image:caption>
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      <image:title>Speaking - Creating a Resilient Remote Culture Today to Design the Future of Work Tomorrow</image:title>
      <image:caption>In May of 2020, my colleague Liz and I were tasked with answering the question "What does the future of work look like?" In our quest for the answer, we discovered the challenges and benefits teams are dealing with today while they work from home amidst the pandemic. The future of workspaces and working styles will likely continue to evolve, creating opportunities for blending digital and physical workplace experiences as well as a need to build a more resilient work from home force. As we imagine what the future of work might look like, it’s also important to implement strategies that help us today. In this talk, we discuss a recent case study that examines cycles of recharge and burnout in employees working from home. Then, we will pose visions for the possible future, including interesting tools to use and experiments to run with your remote teams. Finally, we challenge folks to imagine what the future of work could be. What do we want it to be and how do we get there together?”</image:caption>
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      <image:title>Speaking - She Geeks Out Presentation: The Role of Emotional Intelligence on Collaborative Teams</image:title>
      <image:caption>This is a presentation I gave at the She Geeks Out networking event in October of 2016, about the role of emotional intelligence on collaborative teams. I've always been a psychology nerd, so this was one of the most exciting topics I've spoken about.  Here's the transcript of the talk.</image:caption>
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      <image:title>Speaking - Women's Leadership Series: The Impact of Mentoring</image:title>
      <image:caption>As a member of Velir's Women's Initiative, I suggested we have an event about the impact of mentoring. As women in tech are still a minority, I thought it was important to showcase a group of women, each at a different point in their career. At the event, they shared their stories, and talked about the impact mentorship has had on them.</image:caption>
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      <image:title>Speaking - Simply Consistency: A Public Interface Interview</image:title>
      <image:caption>In August of 2017, a coworker interviewed me, asking about what goes into designing effective user experiences. Specifically, I talk about how to work with clients on UX design for high-content sites, the importance of understanding internal company language, acronyms, etc. to help clients solve problems, and how consistency is the key for great user experiences.</image:caption>
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      <image:caption>^ Previous homepage</image:caption>
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      <image:caption>Over the course of 8 weeks, we interviewed 50+ people, trying to find at least 2 people to represent each persona.</image:caption>
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      <image:caption>We tested 10 tasks based on action areas that are the highest priority for users, the areas the content team thought were most confusing yet couldn't change the name of (e.g. Unclaimed Property) and areas that we thought were most politically sensitive.</image:caption>
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      <image:caption>As one of our final deliverables, we created a design system guide for designers, content authors, and anyone curious about the design patterns governing the new Mass.gov. It includes the brand / style guide as well as guidelines for the templates, page types and components on the site.</image:caption>
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      <image:caption>^ Previous homepage</image:caption>
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    <image:image>
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    <image:image>
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      <image:title>Portfolio - TD Bank Wealth Management</image:title>
      <image:caption>I was the lead strategist and researcher on this project to help develop a strategic roadmap to guide the design and development of the Wealth Management Experience across the connected user experiences in the consumer ecosystem.</image:caption>
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    <image:image>
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      <image:caption>I led a strategic initiative to identify opportunities to incorporate inclusive design techniques and methods into product &amp; service design processes. We ran a pilot with members of Citi’s Design Team to create concepts and a Strategic Action Plan to incorporate learnings.</image:caption>
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      <image:caption>For the project kick-off, I put together this deck that discussed our goals and objectives for the project, content needs for persona, and how the stakeholders would define as success.</image:caption>
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  <url>
    <loc>https://www.nedretsahin.com/blog-post-an-incomplete-list-of-design-communities</loc>
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