American Society of Association Executives
Creating a system of sites to empower members with the resources they need to excel as association executives.
ASAE represents more than 21,000 association executives and industry partners representing more than 9,300 organizations. They engaged Velir with the goals of wanting to convert more prospects to members, increase purchases of their resources and increase member retention. We partnered with Brain Traffic, collaborating on the content strategy.
- Gathered business goals through stakeholder interviews.
- Led a two-day collaborative sketching workshop with stakeholders, and the content strategist from Brain Traffic.
- Worked closely with Brain Traffic on content strategy and personas.
- Created mobile-first wireframes with real content.
Client Feedback after the Project Kick-off
Amy Hissrich, VP of Web Strategies and Communications, ASAE