Informa Pharma Business Intelligence 

Consolidating 5 different web properties into one system of sites, as the source of primary news and business intelligence provider for critical healthcare issues.


My Role

  1. Analyzed existing website content and components. 

  2. Conducted stakeholder and user interviews to get alignment on business and redesign goals. 

  3. Determined new site architecture and taxonomy system. 

  4. Created wireframes and test them with real users of the system.

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Sample Wireframes

I worked on multiple projects for Informa. For each project/new publication, I designed pages with real content, and with each project we released new features. I designed different views of the article page based on user permissions, and an ecommerce flow for article purchases.